Often, in the quest of a sale, we forget that our business is about people. Our staff, our owners, our service customers, opportunities we’ve lost, conquests we’ve yet to make; being Customerwise is all about considering every player in every value chain that makes our business tick.

It is so much more that selling a car these days, it behooves the dealership to focus attention on all the people it interacts with and to add value to each of these interactions. The 21st century is all about processes and process management. Customerwise introduces the differences between the old “transaction management” business models and the new “process management” ethos and explains how they can work to generate value for all players.